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Posts Tagged ‘Angela Natividad’

Viral video campaigns could be the much-needed answer to bringing deserved attention to women’s baketball.

Of the sports-related viral videos that I’ve seen, Gonzaga takes the lead – by far – with their newly-launched Inspired Season campaign to sell season tickets.

Stay with me here, this is fun.

By definition, a viral video is a video clip that gains popularity through the process of Internet sharing, typically through email or IM messages, blogs or other media sharing websites. [Think funny YouTube videos such as The Evolution of Dance or “I Got a Crush… on Obama.”]

As you can imagine, my attention was caught when I came across a viral video for women’s basketball. After reading a posting by Adrants (a site that evaluates advertisiments) which said Gonzaga’s efforts to sell season tickets were “well-executed,” I was thrilled – and very, very eager to check it out.

Essentially, Gonzaga University created a microsite (a URL that is separate from the University) called Inspired Season, which is dedicated toward a goal of selling season tickets for only $75. The main feature of this site is its viral video which is interactive through Web AND mobile technology.

The video features Gonzaga’s coach, Kelly Graves, who motivates you to buy tickets and inspires his team to take the court.

Adrants blogger Angela Natividad said,

“To sell tickets for its women’s basketball games, Gonzaga University produced a well-executed online campaign that makes your attendance feel vital.”

This campaign is so good – in fact – that Dan Heath, author of Made to Stick, claims he wanted to buy a pack after engaging the campaign, even though he’s, like, 2,600 miles from Spokane.

It’s important to note that coach Graves, 20 years ago, left a job with a finance company to commit his future to coaching women’s basketball. In 2007, he told Spokesmanreview that he “loved” coaching women’s basketball and never was entised to take a men’s job.

So here he is, leading Gonzaga’s program into his eighth season as the school’s winningest coach and leading women’s basketball into a new age of interactive video awareness campaigns.

To see the campaign, visit Inspired Season.

Did it make you want to buy season tickets? $75 is pretty cheap!

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